What I saw was a GREat opportunity to provide computing technology in a more efficient way. That was the core idea of what became dell computer Corporation, and that’s one we were stuck over ever since.

　　当时我看到一个大机遇就是以更有效的方式提供电脑技术。那后来成为了戴尔公司的核心理念，自那以后我们便一直坚持不懈。

　　I started the business with a simple question: how can we make the process of buying a computer better? The answer was :sell the computer directly to the end customers. Eliminate the reseller’s markup and pass the savings on to the customers.

　　我是从一个简单的问题开始创业的：我们如何使购买电脑的过程变得更方便？答案是：直接把电脑卖给终端用户。去除转销商这一层的钱，并把省下的钱还给用户。

　　It hadn’t occurred to me that others hadn’t figured it out. I thought it was pretty obvious. I am sure if I had taken the time to ask, plenty of people would have told me that my idea wouldn’t work-I have heard that a lot in the fifteen years since starting the business.

　　当时我并不知道其他人没有意识到这一点。在我看来，那是相当明显的。我确信当时如果我肯花点时间问问人的话，会有很多人说我的想法行不通－创业后十五年我听过许多这样的话。

　　Sometimes it’s better not to ask or to listen-when people tell you something can’t be done. I didn’t ask for permission or approval. I just went ahead and did it.

　　有时不闻不问是最好的办法－当别人告诉你行不通的时候。我就没有去问别人的许可和赞同。我只是一往直前的去做了。

　　On January 2, 1984, I went back to Austin earlier than I would have to attend classes, and I did all the things you need todo to set up a business. I registered the company with the State of Texas as “PC’s Limited”。 I placed ads in the classified section in our local newspaper.

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